Ron Shaich, Panera's chairman says he's “trying to find out what human nature is all about”: http://stlouis.bizjournals.com/stlouis/stories/2010/05/17/daily21.h

Ron Shaich, Panera's chairman says he's “trying to find out what human nature is all about”: http://stlouis.bizjournals.com/stlouis/stories/2010/05/17/daily21.html http://stlouis.bizjournals.com/stlouis/stories/2010/05/17/da... Not sure if this is a reference to how employees and customers will behave in the context of the new store or to whether or not the store will manage to stay afloat at all.