FWIW It was a laptop stand: https://www.bloomberg.com/news/articles/2016-04-20/got-a-hot-seller-on-amazon-prepare-for-e-tailer-to-make-one-too https://www.bloom

FWIW It was a laptop stand: https://www.bloomberg.com/news/articles/2016-04-20/got-a-hot-seller-on-amazon-prepare-for-e-tailer-to-make-one-too https://www.bloomberg.com/news/articles/2016-04-20/got-a-hot... Amazon certainly has it easier when they can see sales data on their platform, but Amazon is a huge marketing channel too, and losing that is likely worse than having Amazon compete with you. The products amazon are making are not those which need a whole tonne of R&D, they are as the brand says basics, they don't need to copy anyone to make one, they just need to know that the product category is popular.