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From the article: "The first location bears the name St. Louis Bread Co. Cares" I suspect detaching themselves from the national chain brand will help; really
by logic 16y ago
From the article:
"The first location bears the name St. Louis Bread Co. Cares"
I suspect detaching themselves from the national chain brand will help; really, I think branding and location choices are going to end up being the primary success factors here.
This will be very interesting to watch.
- tricky 16y agonot sure if you know this, but all Panera's in St. Louis are branded "St. Louis Bread Co."
- sachinag 16y agoAll stores were originally St. Louis Bread Co's (at least as far away as Chicago/Evanston back in 1996 or 97 or so), but they adopted the Panera name outside the area as they expanded.