4 ms·
I'd think this would be more successful if you didn't have a national brand behind it. Nobody feels guilty taking things from a big corporation.
by samd 16y ago
I'd think this would be more successful if you didn't have a national brand behind it. Nobody feels guilty taking things from a big corporation.
- deleted 16y ago[deleted]
- logic 16y agoFrom the article: "The first location bears the name St. Louis Bread Co. Cares" I suspect detaching themselves from the national chain brand will help; really, I think branding and location choices are going to end up being the primary success factors here. This will be very interesting to watch.
- tricky 16y agonot sure if you know this, but all Panera's in St. Louis are branded "St. Louis Bread Co."
- sachinag 16y agoAll stores were originally St. Louis Bread Co's (at least as far away as Chicago/Evanston back in 1996 or 97 or so), but they adopted the Panera name outside the area as they expanded.