Fine should be bigger than price of the data. Expected return from 'illegal' activity E = R - p * F, where R is revenue, F is fine and p is probability of get

Fine should be bigger than price of the data. Expected return from 'illegal' activity E = R - p * F, where R is revenue, F is fine and p is probability of getting caught. p < 1, so if F < R engaging in such activity is a rational, if immoral, choice.