> Amp is currently a mobile only thing, and most users on mobile are not blocking ads. Most users anywhere are not blocking ads, adblocking by its nature as a

> Amp is currently a mobile only thing, and most users on mobile are not blocking ads. Most users anywhere are not blocking ads, adblocking by its nature as a non-default option and something you have to know how to do will most likely never be the thing that "most users do". However, the idea that people on mobile do not block ads is just false: https://pagefair.com/blog/2017/adblockreport/ https://pagefair.com/blog/2017/adblockreport/ Worldwide, there are almost 150m more mobile adblock users than desktop adblock users. The trend of only blocking ads on your desktop is largely a North American phenomenon. I can't speak to whether or not AMP is designed to try and stem this tide or not, but I can say without a doubt that mobile adblock is exploding, especially when considering the worldwide market, and that publishers are probably very nervous about this.