5 ms·
> AMP is not a ranking factor That language is misleading: only AMP articles are eligible for "Top Stories" placement, which means non-AMP results are complete
by callahad 10y ago
> AMP is not a ranking factor
That language is misleading: only AMP articles are eligible for "Top Stories" placement, which means non-AMP results are completely excluded from the most prominent ranking on SERPs.
AMP may not be used as a ranking factor within each class of results, but it absolutely creates two distinct classes of results, where AMP is given priority over the open Web.