I didn't say saturation should be a goal, I said that they didn't have anything like it and therefore had room to grow. When each additional paying customer ov

I didn't say saturation should be a goal, I said that they didn't have anything like it and therefore had room to grow. When each additional paying customer over a certain number is almost pure profit, the number of customers you have is a pretty important factor in determining how to reach the highest possible profit margin, but you know that. Nobody in this thread ever said "don't raise prices", so I don't really understand why you're preaching the price-raising religion so hard. Fine, yes, raise prices, but grandfathering existing users might be an easy way to do so without causing a backlash that might hurt your ability to acquire new customers at the raised prices. It's certainly not such a stupid idea as to be "not really an answer", like you claim.