Already happening. The main selling points of BBG is the chat (IB), since it's the industry standard. That's why banks & asset managers started their own produc

Already happening. The main selling points of BBG is the chat (IB), since it's the industry standard. That's why banks & asset managers started their own product. There is a very strong desire to get a working competitor to Bloomberg to reduce costs. And replacements slowly seem to reach a maturity that make this possible. But this is not work for a start up. You need a lot of capital to develop a product that works for all asset classes, and a huge network to enter the messaging sector.