For a much better sense of scale, it's important to remember that ~14% of adults in the US are illiterate[1]. This is why the medical community adopted the pri

For a much better sense of scale, it's important to remember that ~14% of adults in the US are illiterate[1]. This is why the medical community adopted the principle of requiring informed consent[2]. a much higher standard than "it was in the ToS" or "our business model assumes you weren't lucky enough to have the education necessary to understand why it is important to opt-out". Similar requirements need to be applied to data; if you aren't proactively informing users about precisely what will happen with their data, and making sure they understand, the user isn't making a properly informed decision. Pretending people will understand the consequences of data collection (with modern analysis methods) when there is a decent chance they can't even read the ToS/etc is what you tell yourself to alleviate conative dissonance. [1] https://nces.ed.gov/naal/kf_demographics.asp#2 https://nces.ed.gov/naal/kf_demographics.asp#2 [2] https://en.wikipedia.org/wiki/Informed_consent https://en.wikipedia.org/wiki/Informed_consent