I really, really like how www.lollyphile.com is communicating. Not very start-uppy, but very honest, up-front and providing lots and lots of value to customers.

I really, really like how www.lollyphile.com is communicating. Not very start-uppy, but very honest, up-front and providing lots and lots of value to customers. Just last week, they sent their entire mailing list an email with a 25% off code: becauseitsmondaysowhynot. Their writing is incredibly entertaining as well. Another is www.influads.com who have been extremely open in their finances and process and at least with me, have gathered a lot of respect. Poorly? Well, had I known posting that Wakemate post would give this much trouble, I wouldn't have done it. This doesn't excuse Wakemate themselves, though.