Consumers want the best service at the cheapest price. Producers want to maximize the profit on products and services. Advertisers want the best return on inves

Consumers want the best service at the cheapest price. Producers want to maximize the profit on products and services. Advertisers want the best return on investment for their ad dollars so they also maximise profit. This are fundamental thruths of the market. It's why Google and Facebook are behemoths. The only way to win the game is precision tracking, addictive services and building good models of customer behavior for advertising.