They are one of the least self-aware companies I can think of. That was Uncle Fester's Microsoft. That behavior was an extension of Ballmer's pugilistic person

They are one of the least self-aware companies I can think of. That was Uncle Fester's Microsoft. That behavior was an extension of Ballmer's pugilistic personality. Today's Microsoft is just as tone-deaf, but in a different respect. For the life of me I can't understand why Nadella thinks that their recent behavior wrt. Win 10 is a good idea. E.g. rebooting user's machines during presentations, having spyware that it's not possible to disable, advertising in the OS, etc.