RE 2): The article proposes "success". Each company and perhaps founder group will have it's own definition of success, but that's what you should aim for. Do y

RE 2): The article proposes "success". Each company and perhaps founder group will have it's own definition of success, but that's what you should aim for. Do you want to be profitable? To change the world? To be a unicorn? Whatever milestones correlate with that goal - that's what you go for.