Series A/B/C rounds make good headlines because they work mostly the same across companies and the press knows how to report on them. Companies like these becau

Series A/B/C rounds make good headlines because they work mostly the same across companies and the press knows how to report on them. Companies like these because the announcements lead to sales leads & are good for recruiting. If you are e.g. a Techcrunch reporter, what statistics should you report on instead? Number of users can and is gamed by including fraudulent signups in counts. "X hits 100k revenue" is good but companies usually want to keep it confidential.