It's more that the social network platforms themselves are naturally atomizing forces of capitalism itself. And you might wonder how this applies to the elimina

It's more that the social network platforms themselves are naturally atomizing forces of capitalism itself. And you might wonder how this applies to the elimination of self? Simply put, in capitalism all things need to be a commodity to be traded/sold for a price. Be it physical goods like food and houses or non-physical goods like music or personal data. Ultimately, to ensure you're good at consuming these goods, capitalism will invariably find means to erode the sense of self which is driven more by social needs (family, friends, church, etc) to place you squarely into a new set of identities precisely crafted for consumption (Trekkie, Star Wars fan, Clinton/Trump voter). These identities are meant to feel like you chose them but in practice we're all indoctrinated to these identities to some capacity. It's all part of the larger push to ensure you're alone, afraid, and always ready to do whatever is asked of you so long as you can have your trinkets. Because if some people find out it's all a scam then the whole system falls apart when enough of them refuse to consume. If there's anything the last few years has illustrated is that there is a subculture in the current generation that isn't buying what the capitalists are selling. So they're grasping desperately for more ways to pull on heartstrings or to further alienate us from each other and seek goods/commodities to find comfort in. This I think will fail very quickly once the facts sink in for those not clued in right now. When you can't pay anymore or that the goods bought bring no more comfort then the crisis will set in. Identity or self, as you mentioned, will be the center of that crisis. What comes of it, I can't be sure. But I fear a regression from technology would prove a disaster. We're cyborgs, we're meant to use technology to enhance ourselves but not for the sake of enhancement itself.