The point is getting the public to care about this stuff. I don't think the average person spends much time thinking about politics. I think most may see some

The point is getting the public to care about this stuff. I don't think the average person spends much time thinking about politics. I think most may see some stuff online or on TV but are largely locked into their beliefs. You probably have +1 std. dev. who "pays attention" to politics as a bit of a hobby and +2 std. dev who make it one of their top priorities. That still leaves a lot of people who care far less than the average person does. If you want to effect change in Washington, you either have to make people care more or find a candidate who people who don't care will still rally behind. I think both Trump and Obama fit that bill well but for much different reasons. edit: I wonder how it would play if during a debate, a candidate really drilled down into how the incumbent's policies negatively affected people in small ways they may not realize. This net neutrality thing may be one of them. "Your cable provider won't let you stream Netflix at full quality? That's Trump's fault".