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Not to defend AMP but the justification is pre-rendering the pages in hidden i-frames on the search result page. This indeed requires the URL hijacking. Howeve
by rocqua 10y ago
Not to defend AMP but the justification is pre-rendering the pages in hidden i-frames on the search result page. This indeed requires the URL hijacking.
However, the URL hijacking, combined with the obnoxious UI and making the big X sign return you to google rather than show the non-amp site make me still dislike AMP.
- chickenfries 10y agoAgreed, the pre-rendering is a nice user experience, but you're right that it seems to mostly benefit Google and users, but not publishers.