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Its funny as we move to SAAS models this seems to be a bigger issue. With Desktop apps you could just stick people on a version and let them keep their existi
by mikeryan 16y ago
Its funny as we move to SAAS models this seems to be a bigger issue. With Desktop apps you could just stick people on a version and let them keep their existing pricing plan with some sort of dedicated EOL. Anyone wanting a newer/better/prettier version would need to pay for the upgrade.
This breaks down severely on these web models, where you're more inclined to start out with a lower price and feature set while you gain customers, but want to increase the price as you add features (and value)
Its sticky and makes setting your first price point a more critical game.
I wonder if people have thought about "versioning" their SAAS apps. (do they? I don't have a ton of familiarity here). Personally I think Zendesk has to reward their early customers by keeping them at their current rate.
- Splines 16y agoYou could try introducing a tiered pricing model. Allowing users on a lower tier to trial features on a higher tier (or introducing the higher-tier features at a limited mode) might help convert users up.
- bdickason 16y agoThis is what we're looking at with our new startup. We have a core featureset that will probably carry a subscription but other than scaling with more 'users' (in our case, employees), I'm not sure of other ways to increase the price without screwing people.