Disrupting that industry would be tough. Zillow came close, but the industry in general is so protective that anything perceived as a minor threat is blackballe

Disrupting that industry would be tough. Zillow came close, but the industry in general is so protective that anything perceived as a minor threat is blackballed. My bro-in-law RE agent bashes Zillow all the time. I think baby steps are essential. A good first step is a broker-licensed startup with self-serve/AI agents. Why do I need an agent to look at houses when I can just find a house myself? The listing side can remote-unlock a house for me to look at. The buyer then keeps most of the commission.