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The "self driving car" meme is petering out, so they are attempting to create some hype in order to keep the Ponzi investment flows churning.
by _red 10y ago
The "self driving car" meme is petering out, so they are attempting to create some hype in order to keep the Ponzi investment flows churning.
- EthanHeilman 10y agoBy which you mean, coming to fruition? I'm not the biggest fan of Uber on a number of issues but I think the biggest problem they have is that their investors were planning on having a monopoly on livery. That is clearly not going to happen. Flying cars and self driving cars are actually significantly more sound than their business model and are much more likely to provide a decent ROI. If and when Uber runs out of steam and its assets are liquidated the most valuable part will be research. Lets check back on this in 10 years.
- bduerst 10y agoWhich could be true if Uber's self driving car project lasted longer than a week. Other companies have already logged tens of thousands of road hours into their self-driving car research. At this point, it seems more like these announcements into researching more solid business models are a red herring, like the previous commenter said. You don't need to see the end product to know if progress is being made.
- EthanHeilman 10y agoThey did hire some of the top self-driving car (can we call them autocars?) researchers. >"these announcements into researching more solid business models are a red herring" My view is that they are attempting to develop a more solid business model. Why wouldn't they try? Even if they fail to turn it into business it creates value that can sell to the companies that do succeed. Besides if they need a shiney for their investors, faking it seems to be just as much work as actually doing it.
- deleted 10y ago[deleted]
- slededit 10y agoSelf driving cars will be a commodity business, there are just too many people working on it with sufficient backing (including pretty much all the car companies at this point). In the end its going to be the brand name that ensures margin. Predictions of privately owned self driving fleets are interesting, but it would be ludicrous to assume anyone would be a monopoly supplier of those vehicles.
- Pigo 10y agoI still don't think I understand why self-driving cars is nothing more than a publicity stunt for them. I've heard people say it's not working, and the cars they have on the road are for show. But why can it not ever be a functioning part of their business when there are cars that can do this?
- Retric 10y agoUber expanded in large part because they did not need to buy cars or taxi medallions to compete. So, they could use subsides to attract new customers. If they now need to buy or even lease a few million cars they simply can't afford to do that globally. So, it's likely going to be the next round of well funded startup that wins.
- prostoalex 10y agoPrimarily because "be a functioning part of their business" applies to so many other companies. Manufacturers like Tesla or Audi? Sure. Car rental and fleet management companies like Avis or Enterprise? Certainly could be a part of their business. Local couple who owns a car wash and can afford to buy 2-3 self-driving vehicles and keep them clean? Why not, I'd give someone local a try. What's unique about Uber's know-how to ensure their domination (or in absence of domination, reasonable margins) in the segment?
- usrusr 10y agoOr a less evil version of the same: dazzle the investors they already have lest they decide to cut losses before all that tasty runway is burnt to completion. With all the investment Uber already has (maybe more than their complete target market could ever be worth?) I suspect that they don't really hope for more. Some of their predatory pricing schemes might actually be a panic reaction to not having stopped raising earlier.