> But what specific areas do you think would be good to target? Almost everything. Here's an experiment you can try. Stay up for two nights in a row. Have a f

> But what specific areas do you think would be good to target? Almost everything. Here's an experiment you can try. Stay up for two nights in a row. Have a few drinks. Put on a pair of ear defenders, a pair of glasses with the wrong prescription and a pair of leather gardening gloves. Try to go about your daily life. You'll very quickly see plenty of industries that are ripe for disruption. The man-made world is overwhelmingly designed by and for the not-yet-disabled. We build overly complex interfaces with too many options and too few affordances. This makes life difficult for everyone, but it can totally exclude people with impairments. Nobody realised how awful smartphones were until the iPhone arrived. I think that most products and services are just as awful as a Windows Mobile phone circa 2005, but we have become inured to their awfulness. We're drowning in unnecessary complexity, in large part because we don't expect anything better.