There's a real world financial consequence to security defects. That will definitely attract folks who want to make good business decisions. I agree, "people

There's a real world financial consequence to security defects. That will definitely attract folks who want to make good business decisions. I agree, "people want to write code that runs and thats it" but there's a subset of folks who like to write their code in C/C++ and crank up the warnings, turn on ASan/UBSan, valgrind+electric fence, etc. To be successful, Rust doesn't have to obsolete C and C++. It just has to attract a critical group of the next generation of systems programmers. Rust has very little competition in this space (newly designed languages that can be used to write ISRs, bootloaders, OS kernels, etc). Many of the other popular languages strive to find some middle ground between C/C++ and Java/C#/Python.