I totally see your point. The other school of thought says, though, that if there's not a single point for them all to coalesce around, the uproar won't happen

I totally see your point. The other school of thought says, though, that if there's not a single point for them all to coalesce around, the uproar won't happen. If you're determined to screw your customers, of course, nothing will stop them ;)