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Older people. We live in a rapidly ageing society. Retirees are a large and wealthy demographic. Despite that, tech companies are absolutely woeful at designin

Older people. We live in a rapidly ageing society. Retirees are a large and wealthy demographic. Despite that, tech companies are absolutely woeful at designing products for older users. We don't empathise with their needs. We don't understand how poor eyesight, arthritis or cognitive difficulties can affect UX. There's a huge amount of pent-up demand and excellent opportunities for future growth.

scandox 10y ago
You're dead on with this. Older users are a potential goldmine but they can be hard customers. Even as I age I see how much harder it is to sell me anything.
sideproject 10y ago
I do agree. But what specific areas do you think would be good to target? You mention their poor eyesight and difficult UX, but that doesn't mean we should start creating Facebook or Twitter clones with bigger fonts and easier UX? (or should we?)
- plopzer 10y ago
  A good example of this kind of thinking is GoGoGrandparent which is a service that lets older people, who might not understand how to use a smartphone app, use Uber by allowing them to call a number instead.
- jdietrich 10y ago
  > But what specific areas do you think would be good to target? Almost everything. Here's an experiment you can try. Stay up for two nights in a row. Have a few drinks. Put on a pair of ear defenders, a pair of glasses with the wrong prescription and a pair of leather gardening gloves. Try to go about your daily life. You'll very quickly see plenty of industries that are ripe for disruption. The man-made world is overwhelmingly designed by and for the not-yet-disabled. We build overly complex interfaces with too many options and too few affordances. This makes life difficult for everyone, but it can totally exclude people with impairments. Nobody realised how awful smartphones were until the iPhone arrived. I think that most products and services are just as awful as a Windows Mobile phone circa 2005, but we have become inured to their awfulness. We're drowning in unnecessary complexity, in large part because we don't expect anything better.
  - bertjk 10y ago
    It is interesting that you bring up the iPhone as a positive example of better accessibility. I always thought that physical buttons which could quickly become muscle memory and relatively simple function were way more usable for the demographics in question.
- mikelevins 10y ago
  One important area is social connections. After you pass 50 years of age the people you're close to begin to die off or become noncommunicative at an ever-growing rate. Health issues begin to interfere increasingly with opportunities to make new friends--there are increasing numbers of activities that you simply can't do anymore. Isolation increasingly becomes a problem, and isolation is a serious health hazard for older people, affecting mental health and posing a hazard to physical health. Platforms that make it easier for older people to stay in touch with one another, to meet new people safely, and to develop networks of trust and assistance could make a huge difference in the quality of people's lives.
3chelon 10y ago
I've been thinking a lot about this recently. There are certain near-future technologies like self-driving cars and robotic home care that could revolutionise the lives of the old. I think that's a given, but they have a relatively high barrier to entry. At the other end of the scale there must be pure (or almost pure) software solutions that could help older peoples' lives also. I've been thinking of Alexa-style AIs that actually perform useful tasks such as pre-screening scam phone calls, alerting the user about important emails, or proactively helping the user perform a bank transaction. This could be useful for everyone, but when an old person can barely read emails, never mind sort important ones from the scams and junk, I think it would be a godsend. The devil is of course in the detail. As a high-level concept it all sounds great, but how would it actually work? I've been imagining a kind of "meta-OS" that sits on top of the OS and drives it on the user's behalf. Or perhaps it should be more like a netbook, with all the actual content kept in the cloud, and the AI as a thin client dedicated solely to allowing easy access to the data. There are a lot of possible way for this to work, and a huge number of problems to solve...
- sounds 10y ago
  Your mention of a meta-OS and putting all the content in the cloud made me think of ChromeOS. Seniors probably don't think about putting all their content in the cloud, don't think about inheritance of their online account, and don't think about their OS either. Sounds like an opportunity?
Gargoyle 10y ago
Tinder for seniors. The one dating segment where the women significantly outnumber the men.
austinjp 10y ago
Older people, yes, but a slightly different perspective. We should be ensuring that our increasingly ageing population is housed, fed, warm, cared for, in touch with friends and relatives, free from pain and depression, has access to medication, and can live with dignity. The elderly should be actively involved in and by their communities. One day you'll meet your rocking-chair, because that's where we're all heading. It's galling that start-ups and investors seek to service their young selves with apparently little vision regarding the future. Who's disrupting nursing homes, or dementia care, or care home staffing, or toileting assistance, or end of life depressiom..?

scandox 10y ago

You're dead on with this. Older users are a potential goldmine but they can be hard customers. Even as I age I see how much harder it is to sell me anything.

sideproject 10y ago

I do agree. But what specific areas do you think would be good to target? You mention their poor eyesight and difficult UX, but that doesn't mean we should start creating Facebook or Twitter clones with bigger fonts and easier UX? (or should we?)

plopzer 10y ago
A good example of this kind of thinking is GoGoGrandparent which is a service that lets older people, who might not understand how to use a smartphone app, use Uber by allowing them to call a number instead.
jdietrich 10y ago
> But what specific areas do you think would be good to target? Almost everything. Here's an experiment you can try. Stay up for two nights in a row. Have a few drinks. Put on a pair of ear defenders, a pair of glasses with the wrong prescription and a pair of leather gardening gloves. Try to go about your daily life. You'll very quickly see plenty of industries that are ripe for disruption. The man-made world is overwhelmingly designed by and for the not-yet-disabled. We build overly complex interfaces with too many options and too few affordances. This makes life difficult for everyone, but it can totally exclude people with impairments. Nobody realised how awful smartphones were until the iPhone arrived. I think that most products and services are just as awful as a Windows Mobile phone circa 2005, but we have become inured to their awfulness. We're drowning in unnecessary complexity, in large part because we don't expect anything better.
- bertjk 10y ago
  It is interesting that you bring up the iPhone as a positive example of better accessibility. I always thought that physical buttons which could quickly become muscle memory and relatively simple function were way more usable for the demographics in question.
mikelevins 10y ago
One important area is social connections. After you pass 50 years of age the people you're close to begin to die off or become noncommunicative at an ever-growing rate. Health issues begin to interfere increasingly with opportunities to make new friends--there are increasing numbers of activities that you simply can't do anymore. Isolation increasingly becomes a problem, and isolation is a serious health hazard for older people, affecting mental health and posing a hazard to physical health. Platforms that make it easier for older people to stay in touch with one another, to meet new people safely, and to develop networks of trust and assistance could make a huge difference in the quality of people's lives.

3chelon 10y ago

I've been thinking a lot about this recently. There are certain near-future technologies like self-driving cars and robotic home care that could revolutionise the lives of the old. I think that's a given, but they have a relatively high barrier to entry. At the other end of the scale there must be pure (or almost pure) software solutions that could help older peoples' lives also. I've been thinking of Alexa-style AIs that actually perform useful tasks such as pre-screening scam phone calls, alerting the user about important emails, or proactively helping the user perform a bank transaction. This could be useful for everyone, but when an old person can barely read emails, never mind sort important ones from the scams and junk, I think it would be a godsend. The devil is of course in the detail. As a high-level concept it all sounds great, but how would it actually work? I've been imagining a kind of "meta-OS" that sits on top of the OS and drives it on the user's behalf. Or perhaps it should be more like a netbook, with all the actual content kept in the cloud, and the AI as a thin client dedicated solely to allowing easy access to the data. There are a lot of possible way for this to work, and a huge number of problems to solve...

sounds 10y ago
Your mention of a meta-OS and putting all the content in the cloud made me think of ChromeOS. Seniors probably don't think about putting all their content in the cloud, don't think about inheritance of their online account, and don't think about their OS either. Sounds like an opportunity?

Gargoyle 10y ago

Tinder for seniors. The one dating segment where the women significantly outnumber the men.

austinjp 10y ago

Older people, yes, but a slightly different perspective. We should be ensuring that our increasingly ageing population is housed, fed, warm, cared for, in touch with friends and relatives, free from pain and depression, has access to medication, and can live with dignity. The elderly should be actively involved in and by their communities. One day you'll meet your rocking-chair, because that's where we're all heading. It's galling that start-ups and investors seek to service their young selves with apparently little vision regarding the future. Who's disrupting nursing homes, or dementia care, or care home staffing, or toileting assistance, or end of life depressiom..?