3 ms·

So how is the superbowl ad supposed to work? 1. See potato with no logo 2. Ask nearest techno-millennial what's up 3. Millennial checks Twitter and reddit 4

• thinkloop 10y ago
  Reading more comments, now thinking: 1. Air ad on cheapest superbowl small market slot to get bare minimum definition of "super bowl ad" 2. Publications and blogs write about weird superbowl ad which brings in the brand name 3. The story about the ad is shared on Facebook and news feeds, making the ad the articles and not the ad
• ry_ry 10y ago
  It's a limited data set, granted, but we're discussing the ad and it's creators. Mostly without having seen the ad itself, and nobody has slated the company for revelling in throwing money at projects firmly straddling the ironic/moronic axis, so I guess on some level it was a success. I am also craving a delicious jacket potato now. I feel manipulated.
• rspeer 10y ago
  1. Make loads of money from black and white cardboard 2. Use some of that money to pull anti-commercialist stunts 3. Stunts increase name recognition: "Did you hear what the Cards Against Humanity people did this time?" 4. Repeat