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If the CRM has your purchase history, does this solve the problem of targeting products on users who have already purchased it? Because I am really sick of Goo
by dcw303 10y ago
If the CRM has your purchase history, does this solve the problem of targeting products on users who have already purchased it?
Because I am really sick of Google serving me ads for stuff I recently searched for and subsequently bought.
- chrisguitarguy 10y agoThat's advertisers themselves doing a bad job of retargeting. First-party data is probably not going to change that. In fact, it may mean you'll just get those ads across all your devices.