To be funny yet tasteful while targeting a mainstream audience I'd focus on the elephant in the room, and play with the idea that this is a taboo subject with a

To be funny yet tasteful while targeting a mainstream audience I'd focus on the elephant in the room, and play with the idea that this is a taboo subject with a certain giggle factor. My imaginary commercial: A few young women, professional types, talking about "the party" and "the gift" and laughing about what their friend's reaction will be (presumably it's a shower or birthday party). Maybe leave a certain amount of mystery and never say exactly what "it" is, but hint. It's okay to buy, and it's definitely okay to laugh about it at the same time. Adding the mainstream credits to your site like someone else suggested would also serve the same purpose. I think it would be best to avoid anything clinical or mechanical (I believe this is the main complaint about adult movies).