It seems crazy that in this time of wanting to hoard and mine user data Amazon (who owns imbd) would close down a direct channel for collecting user information

It seems crazy that in this time of wanting to hoard and mine user data Amazon (who owns imbd) would close down a direct channel for collecting user information. If trolls really were the issue then why not use that as an opportunity to devise a new bot to watch and moderate that. amazon is always exploring new ways to use machine learning and this could have been a great use case. It all seems to go against their core principles.