What I'd really like to see is some research into how much of the difference between Apple and its competitors is the placebo effect. People expect Apple produc

What I'd really like to see is some research into how much of the difference between Apple and its competitors is the placebo effect. People expect Apple products to be easy to use, and when they find something that's difficult, "It wasn't designed for that." You look at Android or Windows or Linux by contrast, and when it's difficult to do something, it's because their design teams are much weaker than Apple's. Sure, the iPad doesn't have to do everything. But if you approach a netbook or a non-Apple tablet with the same "It's an Apple, so it must be good" mentality, is the iPad really worth the price premium?