I guess that's why you're not in charge of brand management. Among the tech-geek demographic the iPhone is already associated with farting applications. It's a

I guess that's why you're not in charge of brand management. Among the tech-geek demographic the iPhone is already associated with farting applications. It's a common way to deride the quality of apps at the store when someone gets their knickers in a twist about the reasons Jobs gave for section 3.3.1 - and that's just a current event. Imagine running an adult store for a decade. People talk. People read. Hiding an adult store behind an individual's preferences would not prevent word from getting out. I guarantee you that if Disney tried to run a triple-X store in the way you suggest that knowledge of it would get out and it would cause an enormous shit-storm. Everything any customer experiences that fires a neuron linked to your name or your logo or your products is associated with your brand.