This raises the technical cost as well as monetary cost, and the main mechanism we have in our society to reduce these costs is free enterprise, which recreates

This raises the technical cost as well as monetary cost, and the main mechanism we have in our society to reduce these costs is free enterprise, which recreates the the problem of a platform you don't ultimately own. Free enterprise also has a lag before it can fill the need created by the abuse of the hegemon. There are other mechanisms, like laws, rules and judgements that derive from custom and gain force of law. It's another tool in civilisation's toolbox and it should be considered.