Yep, which is one reason why I haven't much sympathy for consumers. Another being that I've been on the provider end, and saw consumers pick the "free" ad-drive

Yep, which is one reason why I haven't much sympathy for consumers. Another being that I've been on the provider end, and saw consumers pick the "free" ad-driven version of an app over the $1 version. They can't view the ads as being that bad if even $1 is such a steep price they'll tolerate the ads to avoid paying it.