As a Spotify premium subscriber, I'd happily pay an extra $5 a month (as in, $15 total per month) and I feel like many people would be in the same boat (okay, m

As a Spotify premium subscriber, I'd happily pay an extra $5 a month (as in, $15 total per month) and I feel like many people would be in the same boat (okay, maybe not $5 but $1-$2 per month). I use Spotify nearly every day and in the US any music I could ever want (I don't listen to Taylor Swift) is on there. I've had some issue with less common music, especially from Asia, but in general this is not the case and I really like the service. I would guess that some people would initially balk at the idea of raising subscription prices (the same happened with Netflix I believe), and some people would move to another service, but I would guess that the majority of people wouldn't move. On the flip side, Spotify may have some negotiating power but the labels unfortunately have a ton of power and if they couldn't negotiate a contract with e.g. Sony and that music wasn't available, that would cause more people to move. I'm hopeful that Spotify can renegotiate with labels. Maybe they can pull a Netflix and somehow make their own content/become their own label. I'm not worried about these loans and their terms causing too much issue for Spotify, but I am worried about their lack of profitability. They seem to not have a war chest full of money to run at a loss forever so eventually someone will come knocking, and I just hope the person on the other side of the door isn't asking for enough to cause the house to collapse.