He kind of trashes Steve Jobs in the book basically predicting Steve's hubris will lead to the downfall of Apple. Quote: But with Steve Jobs, Apple will always

He kind of trashes Steve Jobs in the book basically predicting Steve's hubris will lead to the downfall of Apple. Quote: But with Steve Jobs, Apple will always attempt to mould the universe to fit Steve's vision of Apple, and will pay the price again and again and again Feels like he wrote this just before the IPhone. Another excerpt: Without Jobs, Apple could never have risen from obscurity to become a world-class brand. But with Steve Jobs, Apple will always attempt to mould the universe to fit Steve's vision of Apple, and will pay the price again and again and again. 'Lesser' companies and men will filch their ideas, connect,connect, connect, and beat Apple at its own game. Steve Jobs is not a monster. He is an all-American maverick and a world-class marketing genius. But until a man or woman as powerful as he is arrives at Apple (over his dead body), who is determined to break the cycle he has indulged in for so many years, Apple will remain merely an icon of awe. It will not become a company of the size that truly could (and should) 'bury' monsters like IBM. Not quite Nostradamus there but give him credit for trying.