I'm honestly really surprised at the reaction this has gotten out of some people on HN. Banksimple is only trying to achieve what no other bank thus far has, w

I'm honestly really surprised at the reaction this has gotten out of some people on HN. Banksimple is only trying to achieve what no other bank thus far has, which is to be genuinely liked by its customers. Everyone seems to be incredibly worried about the dependability of these guys, yet I don't really see what's so 'dangerous' about this situation. All the deposits are FDIC insured, they clearly have their model laid out; interest margins (and interchange fees) have kept banks running for years, and those are banks with likely 50% more operational costs due to running actual branches. It's obvious that opening this sort of bank and not selling high-interest rate loans and not charging fees for everything isn't as profitable as it could be if they did, but is it that far fetched that these guys will gladly make less money, but in exchange offer you service that you can actually enjoy? Zappos could easily save millions every year by shipping UPS ground for everyone, charging for shipping and cutting back on it's customer service, but then it wouldn't be zappos. I, for one, am entirely happy to see a bank that actually took the time to speak with me personally, and offer a banking experience completely unlike what I've had to deal with as long as I have been banking.