You are incorrect. From Judge Cote's Opinion & Order, U.S. v. Apple, Inc., et al. https://www.justice.gov/atr/case-document/opinion-order https://www.justice.

You are incorrect. From Judge Cote's Opinion & Order, U.S. v. Apple, Inc., et al. https://www.justice.gov/atr/case-document/opinion-order https://www.justice.gov/atr/case-document/opinion-order One of the strategies that they [the publishers] employed was the elimination of the existing discount on wholesale prices of e-books. This meant that the wholesale price for e-books would equal the wholesale price for physical books, and as a result, the wholesale price that Amazon paid for an e-book would be set at several dollars above Amazon’s $9.99 price point. This tactic, however, failed to convince Amazon to change its pricing policies and it continued to sell many NYT Bestsellers as loss leaders at $9.99.