One axis along which businesses find themselves has "direct utility" at one pole and "perceived utility" on the other. Perceived utility is stuff like sugary dr

One axis along which businesses find themselves has "direct utility" at one pole and "perceived utility" on the other. Perceived utility is stuff like sugary drinks, or pictures of attractive people, or whatever; we're drawn to like those things because of our psychology and evolutionary background. I don't mean to sound negative - if people like the things they can be good things. Like video games, for example. I think that no business or product exists at either extreme (delicious, for example, over-empowered people's need to collect things; video games are inadvertently good at improving reaction time etc) but I'm pretty sure anything that leans toward direct utility and is large is going to have a significant positive impact in the world. I think Google is a pretty shining example here. The things I like to build tend toward the "direct utility" side of things. Hopefully they will be large...