I think this lesson has been learned. After making losses for a while, British Airways did the research and found that people who were willing to pay for the Co

I think this lesson has been learned. After making losses for a while, British Airways did the research and found that people who were willing to pay for the Concorde's pricier tickets were actually willing to pay substantially more. After BA upped the ticket prices and the wealthy customers just kept paying, the service quickly became profitable for them, and remained so until the crash. For any new entrant to this market, it will need to remain an expensive niche.