For me personally, it's not the malware. It's the "other things you might like" sections with obnoxious pictures and click bait headlines. The jiggling fat bell

For me personally, it's not the malware. It's the "other things you might like" sections with obnoxious pictures and click bait headlines. The jiggling fat belly. The ads that follow me for months after I buy something trying to get me to buy another, especially for things I only need one of and don't expect to buy again. However, for my family, it is mostly the malware. Especially misleading download button ads. To be fair, I'm not entirely sure it's the ad blocking, but there's been a noticeable drop in tech support calls from my parents since I installed it for them.