For starters, I'd love to see online newspapers run ads that behave like print ads. This would mean they show the same ad for everyone (not an ad that the ad ne

For starters, I'd love to see online newspapers run ads that behave like print ads. This would mean they show the same ad for everyone (not an ad that the ad network thinks will match your interests,) the ad does not move or play audio, the ad does not track views or clicks, the ad is delivered to you by the same infrastructure that delivers the article (that is, from the same image and JavaScript CDNs, no external resources,) the ads are not overly distracting from the main content and each ad is vetted for misleading and false claims. These ads would be harder to block, mainly because of the CDN thing, but maybe not as many people would want to go out of their way to block them. readthedocs.io sometimes runs ads that fit this criteria and, at least on my machine, uBlock doesn't block them yet.