Why assume adblockers are bigger than the advertising industry? Adblocking will exist up until it's cheaper for large players to pay money to fix the problem, b

Why assume adblockers are bigger than the advertising industry? Adblocking will exist up until it's cheaper for large players to pay money to fix the problem, be that legal costs, development, or ransom to browser providers. Particularly when the web is getting more and more closed. Sure, adblockers on browsers are becoming more common. But what about web services like snapchat where the information is transferred using an app rather than a browser? Ad blockers can't do shit if sites start to properly hide ads within content. So far they've been relying on large players not trying to, while being able to completely block content from smaller players when they try to play the 'hide the ads' game. Let's see them try that when they're faced with blocking all of facebook/google or not blocking their ads. Internet advertising will change because of the rising use of adblockers but collapse? I don't see it.