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Bingo. They run a lot of experiments. Their culture is, try a lot of things, we know a lot of them will fail but some of them (we don't know which) will be home
by aserafini 10y ago
Bingo. They run a lot of experiments. Their culture is, try a lot of things, we know a lot of them will fail but some of them (we don't know which) will be home runs (Kindle, Prime, AWS). Failure of an individual experiment is acceptable because Jeff Bezos knows you can't run a lot of experiments without a lot of them failing. Contrast to most other companies where involvement in a failed project ends your career.
- caseysoftware 10y agoYes and having $billions in the bank (or in cash flow) allows you to experiment to the tune of $millions with little risk. And realistically, they're touching enough industries and have enough smart people that even their "exhaust" is useful.. see AWS. ;)