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I suspect even Amazon doesn't quite know how it's investments will perform at the time they make them. There seems to be a lot trial and error in the process, b
by sumanthvepa 10y ago
I suspect even Amazon doesn't quite know how it's investments will perform at the time they make them. There seems to be a lot trial and error in the process, but they seem to have figured out how to be efficient at doing it.
- aserafini 10y agoBingo. They run a lot of experiments. Their culture is, try a lot of things, we know a lot of them will fail but some of them (we don't know which) will be home runs (Kindle, Prime, AWS). Failure of an individual experiment is acceptable because Jeff Bezos knows you can't run a lot of experiments without a lot of them failing. Contrast to most other companies where involvement in a failed project ends your career.
- caseysoftware 10y agoYes and having $billions in the bank (or in cash flow) allows you to experiment to the tune of $millions with little risk. And realistically, they're touching enough industries and have enough smart people that even their "exhaust" is useful.. see AWS. ;)