> piping assets from some arbitrary external company through my host would likely expose me to dramatically larger legal liability than the current set up. > I

> piping assets from some arbitrary external company through my host would likely expose me to dramatically larger legal liability than the current set up. > It would also radically increase my bandwidth bills if the ads were anything but text or a small amount of (hopefully sanitised) HTML. To an end user these sounds like features, not problems. > Both of these could be mitigated by adding an enormous amount of due diligence in terms of what ads I was willing to serve The lack of any vetting whatsoever is a big reason why adblock is so widespread. If you don't trust it enough to transmit it through your servers, why should I trust it to run on my computer?