You just summed up the point I've been trying to articulate for a few days now. When I watched Conan O'Brien speaking at Google he was talking about how amazin

You just summed up the point I've been trying to articulate for a few days now. When I watched Conan O'Brien speaking at Google he was talking about how amazing it was that his show sold out in record time with one tweet… how old media took notice of that. But he is a product of old media. He had hundreds of thousands of followers on day 1. No doubt, many people can build up a huge following through twitter or whatever social tools they use. Many people I follow have done it. But it's not a walk in the park.