>The rule was taken out, and we are back to losing 30% of our ad revenue. That sentence shows a worrying level of entitlement. If you feel your website represe

>The rule was taken out, and we are back to losing 30% of our ad revenue. That sentence shows a worrying level of entitlement. If you feel your website represents a simple content-for-ads purchase, and you feel that people are stealing from you, if the ad revenue is something you /deserve/, and you feel that 100% of visitors should see ads 100% of the time, then block everyone running an ad blocker from seeing anything[e1]. That's easy to do. If you're not willing to lock "non payers" out, then you're offering a free service with a donation policy, and complaining that not enough people donate. Well I'm sorry, but they aren't required to. If you don't wanna be a donation based company, then don't be. I grant you that looking at the before and after on your balance sheet may hurt, but that's not "losing 30% of your ad revenue" because that revenue is not owed to you, due to the nature of the business model that you chose. What it really represents is a potential 30% growth area, made up of people who's requirements have recently changed, and who now need a different strategy to capture. I don't know what to tell you man, markets change all the time. This is business. [e1] or, as someone else pointed out, just leave the website broken for the "freeloaders" and don't worry about it