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I asked politely to not be tracked by using the opt-in switch in my browsers. Advertisers literally laughed at that and said they wouldn't honor it. So now ads

I asked politely to not be tracked by using the opt-in switch in my browsers. Advertisers literally laughed at that and said they wouldn't honor it. So now ads are blocked on my browser. All of them. The advertising industry and the people who use it to monetize are at fault. They did nothing to prevent the awful privacy mess that was made of the web without ad-blocking.

JohnTHaller 10y ago
Unfortunately, Microsoft turned it on by default for all installs which killed it. It was supposed to be a user specifically opting in so it would be treated like a request directly to the advertiser. Microsoft's end-run around that gave advertisers the excuse they needed and it died. I think it would have gained some serious traction if it had been specifically opt in.