Adblock is an autoimmune response. Adoption goes high because ads take too much in resources. Thats why as the article said ad block became really popular in

Adblock is an autoimmune response. Adoption goes high because ads take too much in resources. Thats why as the article said ad block became really popular in indonesia, because it costed users too much of their data plan compared to the value they got. And the reason why is because rich media ads became more frequent compared to a few years ago. To avoid becoming an autoimmune response victim, you have to do things like google AMP where 'ad-enhanced' becomes a benefit.