A great example is their Diaper.com fight with their launch of Amazon Mom [0]. [0]: https://www.bloomberg.com/news/articles/2013-10-10/jeff-bezos-and-the-age-o

A great example is their Diaper.com fight with their launch of Amazon Mom [0]. [0]: https://www.bloomberg.com/news/articles/2013-10-10/jeff-bezos-and-the-age-of-amazon-excerpt-from-the-everything-store-by-brad-stone https://www.bloomberg.com/news/articles/2013-10-10/jeff-bezo...